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Maximum Hexposhure

21st March 2002

 
  Ali G outside No.10
  Ali G goes to 10 Downing St
If public censure or outrage was any indication of a marketing campaign's success then Ali G done well. In a few weeks, the 29-year-old Sacha Baron Cohen's self-styled leader of the West Staines Massive has created a whirlwind of controversy and criticism. It culminated in last night's premiere of Ali G Indahouse in Leicester Square, London, with anti-racist demonstrators protesting outside. They argue that Ali G perpetuates an offensive racist stereotype.

Sacha Baron Cohen is no stranger to controversy, regularly overstepping the boundaries of what is "acceptable" in public. It was business as normal when he caused BBC Radio 1 to issue an apology after appearing on Sara Cox’s Radio 1 show, claiming he had “knobbed” J Lo, smuggled weed back from Jamaica and called Pop Idol winner Will a “batty boy”.

Things hotted up after the release of his televsion advert in which Ali accidentally pulls The Queen’s skirt down. As her skirt falls to the floor Ali looks between her legs and exclaims “Shaven haven. Respec!”. As it is the Queens Golden Jubilee year, the scenes have been deemed unfit for TV by the television watchdog.

The film poster added fuel to the controversy when two major billboard advertisers banned its use after complaints were received by the agencies and the Advertising Standards Association. Furious people have even turned up at the offices of film distributors, UiP, to complain.

Whether the film is any good or not, one thing is certain right now it is not easy to ignore.

More Ali G stuff:

The Wolf's review of Ali G Indahouse

Ali's production diary

Ali G's Top 10 films

The banned Ali G Indahouse poster

The Ali G television advertisements.
Requires Windows Media Player (download)

"Shaven Haven" (featuring The Queen)
"Dong"
"Bush"



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