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Here's The Pitch: Summing Up
Vancouver International
Film Festival Television Trade Forum
29th September 2002
In summary the panel raised some important points about
making a pitch work.
The story is crucial - and that means an original or unique idea that
has a universal appeal. When pitching an idea, be succinct and get to
the point. Avoid too much story detail but give enough information about
the key characters to show that you have an interesting and well-researched
piece.
All of the filmmakers could have better handled the question and answer
situation, so do as much preparation as possible and be ready for the
curve ball. The panel also want to be convinced that you are capable of
doing the job. Blow your own trumpet about your experience and ability.
If you have it, offer a "taster tape", especially for observational
documentaries that focus on just one or two characters or if you have
limited experience.
Unless you know the commissioning editor - and much of their business
is with people they already know - most pitches are put forward in writing.
The same rules apply here, although ideally you want to get to the stage
where you can meet face to face.
Finally, timing is all-important. Know who you are dealing with and what
they are looking for - do they have a strand or series coming up that
fits in with what you are doing? To put it in crude capitalist terms,
if you want to sell you need to find buyers who want your product at your
price. It’s important to have something to say, but it’s also a business.
Some useful links:
Channel 4 Producers information
BBC's
Guide "Pitching An Idea"
RTE's
Guidelines For Programme-Makers
More VIFF coverage
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