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"World's Smallest Cinema" Hits the Road


By Robert Alstead - Posted on 22 September 2009

Measuring just 126cm by 130cm, the "world’s smallest cinema" was unveiled today in London to mark the Virgin Media Shorts Awards.

The bespoke Virgin Media Shorts ‘Flick-shaw’, which was test-ridden by British film director Noel Clarke, takes inspiration from a traditional movie theatre and the ‘golden age’ of film using an adapted London rickshaw to pick up passengers across the city, allowing them to watch short movies on the move.

Complete with red velvet seats and a bespoke screen, the world’s smallest cinema also comes equipped with cup holders, floor length curtains and a pair of glamorous usherettes on hand to offer popcorn and drinks.

The cinema-goers will also have to take a stroll up the red carpet before being shown directly to their seats to where the action begins in what is thought to be the most eco-friendly cinema in the country.

With just two seats, the Virgin Media Shorts ‘Flick-shaw’ is set to break the current world record - The Screen Room in Nottingham, which seats 22 people.

The ‘Flick-shaw’ will be screening the 12 final short films selected out of 2,000 entrants in this year’s Virgin Media Shorts film competition – from animations to action movies, each under two and a half minutes.

Now in it’s second year, the awards are a launch pad for undiscovered film makers who want to see their work showcased across 214 cinema screens.

The fate of the short-listed filmmakers lies in the hands of a judging panel from across the film industry, including British film director and actor Noel Clarke, Oscar-winning stage and screen actor Kevin Spacey and Bond girl Gemma Arterton.

Their vote will now decide who will win the £30,000 funding and a chance to work with Virgin Media and the UK Film Council to make their next film.

Noel Clarke said: “Despite being just over one metre wide, the Virgin Media Shorts ‘Flick-shaw’ is incredibly comfortable and a great way to catch movies on the move. It has everything you could require from a standard cinema, yet it can get you from A to B in style and even comes complete with its own usherettes!”

To view all the short-listed films and find out more about the Virgin Media Shorts Awards, log onto www.virginmediashorts.co.uk.

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