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How To Show the Media Whose Boss

What a world of difference there is in the way organizations handle problems when they are caught with their hands in the cookie jar.

While usually relatively minor, from a national media standpoint, almost every organization encounters major or minor problems each year as they have “run-ins” with the media. This is especially true today where citizen journalists can blast camphone videos or 140 character Tweets around the globe in the bat of an eye.

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